B-A-N-A-N-A-S

The other day, while moving the fruit bowl aside on my way to the dish of Almond M&Ms, my eye got hung up on the slight difference between the two blue stickers on the bunch of bananas. One was the Chiquita logo, one was a little message to me. At first I thought it was yet another manifestation of the Relevancy Shuffle, invented that one time people started to tune out traditional media. A nice example of the Relevancy Shuffle is the hubcap ad. It's a medium that screams "last ditch!" I actually, physically can't hear the message of a hubcap advertiser over the sound of traditional media drawing its last, ragged breath. You: "Oh here we go again, another 'web is the future' speech." Me: "Whatevs!" I'm not against traditional media (mostly because I don't want to hack-off the traditional agency people I hope to land freelance work with while I can, before they go the way of the slap bracelet). I am against super-intrusive advertising. I'm against media sales forces making an medium out of everything not nailed down, or spinning, as it were. But I was happily surprised to find the person trying to reach me from the peel was ol' Chiquita herself. And tastefully so, I might add (or ad?). While her website commits the near-unpardonable sin of auto-play music as well as the on-Charlie's-last-nerve effect of gradient-ing a solid color out into a photo (a scathing write-up of this effect, among others, is coming to a blog near you this Fall.), she has some sharp folks in the print department. So, barring Google ads on the peels of electric bananas, this is one "new" medium I can dig. Chiquita's one resourceful chica.